Mass communication is typically categorized as messages delivered through broadcast, print and digital media. News organizations use television and radio stations, newspapers, and websites to disseminate news and information. Advertisers use TV, radio, newspapers, magazines and the Internet to present promotional messages to target audiences.
The goal of mass communication is to reach as many people as possible in the general public or within a particular segment. Social media, such as Twitter and Facebook, have become popular mass communication channels for individuals and businesses. Television, radio and print entertainment are additional media that are used for mass communication.