Traditional communication involves using basic local resources, such as poems, storytelling, singing, dancing and games, to convey realistic messages that citizens can relate to. Traditional communication serves the purpose of delivering a concise and effective message to a small group of people, usually those people who live in towns and small communities.
Traditional communication is generally more simplistic and basic than alternative modern forms of communication. Traditional communication serves the primary purpose of relating to individuals through emotional appeal by basing events on situations encountered in the daily lives of people living in the vicinity. Traditional communication conveys simple messages and beliefs to people on a basic level, usually one that requires little, if any, formal education to understand. Traditional communication is used to convey positive messages as well as more serious issues, such as problems that exist within the surrounding community. Traditional communication is sometimes used to provide local populations with a source of entertainment, but it is also used as a tool to encourage people to examine their personal behaviors and make changes to their behaviors and attitudes if necessary. Regardless of whether they are funny, sad, short, long or dramatic, traditional means of communication are generally used to create popular events for citizens; these events typically cost little or no money to attend.