Who Is the Target Audience of The Guardian Newspaper?

The Guardian newspaper targets a well-educated, relatively young, predominantly male and liberal audience centered around London. Fifty-two percent of Guardian readers are male, and the average reader age is 44.

Favorite foods reported by Guardian readers include antipasti, eggplant Parmesan and braised endive. Their favorite sports are cricket and cycling, and their common hobbies include writing, trekking, hiking and instrumental music.

They take an interest in politics, exhibitions and international news. Other areas of interest common to typical Guardian readers include women’s issues, culture, the arts, human rights charities and general information about London. They are more likely to own a cat than any other pet. Their politics are somewhat to the left of others in their demographic, which is somewhat to the right of the rest of Britain.