What Is the Starburst Slogan?

The Starburst slogan has changed over time, but as of 2014 the slogan was “Unexplainably juicy.” Past slogans include “Share something juicy” and “Starbursts: a pack of contradictions.” Starbursts are a fruit-flavored candy chew manufactured by the Wm. Wrigley Jr. Company.

Starbursts were created in the United Kingdom in 1960. They were called Opal Fruits and had four flavors: strawberry, lemon, orange and lime. In 1967, they were marketed in the United States as Starbursts.

Starbursts come in many varieties including fruit chews, minis, jellybeans, candy corn and gummibursts. The flavors come in original (strawberry, cherry, orange and lime), favereds (strawberry, fruit punch, watermelon and cherry), tropical, very berry and fruity slushies.