Social mobilization is a process that raises awareness and motivates people to demand change or a particular development. It is mostly used by social movements in grassroots groups, governments and political organizations to achieve a particular goal, and in most cases, the process of social mobilization takes place in large gatherings, such as processions, demonstrations, marches and mass meetings. Social mobilization is also used by organizations to facilitate change.
Social mobilization is used by governments to mobilize national support for goals of national importance. The population is mobilized to participate in elections and other activities that require voting through social mobilization. However, political opponents can use social mobilization to overturn the government or force the government to change how it interacts with its citizens.
During elections, political parties use social mobilization to convince voters to support them. Organizations apply social mobilization to bring together members of institutions, civic organizations, religious groups, community networks and others in a coordinated way to attain specific goals. They bring about changes by facilitating dialogue between different groups with related interests.
Currently, social media outlets play an integral role in social mobilization. It is easier to organize and disseminate social mobilization due to huge followings on social media. The Internet is an important political tool used to organize and implement mass mobilization efforts.