Since 2012, Nissan's slogan has been "Innovation That Excites" in the United States. For the two years preceding 2012, the slogan "Innovation For All" was used in the United States.
Prior to using "innovation for all," Nissan also used "Enjoy the Ride" and "Shift Expectations" as slogans in the United States. Nissan is a multinational corporation and as such releases cars in different countries around the world with different slogans and themes. There are numerous regional slogans directed at each individual market, although there is also some crossover. For example, the "Innovation That Excites" slogan was originally used in Europe and has crossed over into the United States marketing plan.