According to the Houston Chronicle, the quality of a product is important for maintaining high customer satisfaction and loyalty. Providing quality products also helps businesses build positive reputations and enhance profitability in the long run.
According to the Chron, the business website of the Houston Chronicle, the quickest way for a business to ruin its reputation is to create and sell poorly constructed, low-quality products to its customers. Customers always expect quality when purchasing items, and if they are not satisfied with one company's products, they will seek alternatives. Businesses that sell high-quality products are likely to retain their customers and enjoy repeat business. Highly satisfied customers are also likely to recommend a company's products or services to others.
About.com expert Martin Murray notes that companies should create products that exceed each customer's expectations. Businesses can do this by putting a quality-control system in place to ensure that each product sold meets high standards. Companies can also perform quality audits on products to ensure they are durable and function properly. Murray also outlines the importance of continuously improving products to maintain customer satisfaction and attract new business. Business owners should also encourage employees to identify and report quality issues so they can be addressed immediately.