In the United States, berries, bananas, apples, grapes and oranges are popular fruits. There is some discrepancy among experts about the most profitable and most-consumed fruit; bananas are the most popular fruits, states the Agricultural Marketing Resource Center, while authors at Fortune magazine say more people buy berries than any other fruit. Within the category of berries, strawberries and blueberries are most popular.
Authors at the Agricultural Marketing Resource Center list apples, oranges, grapes and strawberries, in that order, as Americans' favorite fruits. These statistics consider only fresh fruit, not fruit that is canned and frozen.
Several factors can influence the popularity and sales of fruit. Authors at Fortune magazine attribute the designation of blueberries as "superfoods" to their high sales. In 2013, sales of blueberries topped $3 billion, which marks an increase from their yearly sales total in 2009 of slightly more than $2.4 billion.
Apples fall closely behind blueberries in popularity. However, Americans enjoy apples primarily in prepared form, such as pre-sliced. Apples are also popular with side dips and yogurt parfaits.
In the category of citrus fruits, oranges are most popular. They are grown domestically, primarily in Florida and California. While people still consume large numbers of oranges, new types of citrus fruits, like mandarins, are becoming very popular too.
Some fruits, like bananas, enjoy steady sales even with the introduction of novel fruits. Bananas are popular for their low price and convenience. They do not require washing before eating, and are readily available in many locations, such as grocery stores and coffee shops.