A persuasive message is written or spoken communication that compels the intended audience to respond or act in a certain way. In marketing, companies conduct research, develop solutions and then present persuasive messages to motivate targeted consumers to purchase the solutions.
A persuasive message typically includes benefits that appeal to the interests of the recipient. To persuade, the message sender must indicate what personal value the audience member derives from choosing to respond. Researching and understanding the needs and preferences of the target audience sets the stage for a persuasive message. A personal rapport or loyal connection improves a person's ability to deliver a persuasive message to someone.