A PDQ display is a point-of-sale tray, bin or rack that is lightweight and easy to install in retail stores. They are usually made of cardboard and placed at checkout counters or used as floor displays in high-traffic aisles.
PDQ displays can be printed with graphics in order to match the branding of a product. PDQ displays are commonly used in grocery stores, convenience stores and hardware stores. They offer high visibility to specific products and promote impulse purchases. Being lightweight, a PDQ display is easily moved as needed. PDQ is used as an abbreviation for "Pretty Darn Quick" by some display manufacturers and as "Product Displayed Quickly" by others.