Although each automobile dealer has the option to release new models at a time it chooses, most companies release new models between September and December every year. In addition, some brands are showcased earlier in summer car shows.
The newest versions of automobiles are released several months before the new year begins. For example, a 2014 model car is released toward the end of 2013. This gives dealers enough time to promote the newest features and versions of previous models, and to draw attention to new models. The best deals on older models are offered just before the new ones are released.