If Great Value cinnamon rolls are stored in the refrigerator, it is best to discard them if they are past their expiration date. If the cinnamon rolls are stored in the freezer, they are generally safe to eat past their expiration date, although their flavor and texture will likely have deteriorated.
Prevention states that relying on sight or smell to determine whether food is safe to eat is not a good idea. It is best to clearly label food with the date it was purchased and opened and follow the food's guidelines for recommended storage times. If there is any doubt about a food item's safety, discarding it is the best option.