What Is the Life Magazine Motto?
"Where there's Life, there's hope" is the motto of the first issue of Life Magazine. Later, as the magazine became well-known for its stunning images of world events, the motto changed to "To see Life; to see the world."
Henry Luce's words inspired this motto, as he wrote in 1936 that the purpose of the magazine is "to eyewitness great events, to watch the faces of the poor and the gestures of the proud, to see strange things." The mission of the magazine thus became to explore the world, capture major events through daring and iconic photography and give Americans a convenient platform to experience it all.