To view a L'Oreal Preference hair color chart, visit the company's website at Loreal.com, and view the information for the Superior Preference product line. The website includes a chart of 47 Preference hair dye colors as of 2016, ranging from Champagne Blonde to Ultimate Black. The site also includes customer photos, hair color tips and instructions, and product reviews.
L'Oreal advertises its Superior Preference permanent hair color line as fade-resistant and luminous. The company claims its hair color line covers gray hair while adding shine and staying bright for up to eight weeks. Other colors on the chart include Light Auburn, Light Amber Brown, Paris Couture Rich Merlot Red and Medium Chestnut Brown. To apply the product, mix the Color Gel with the Color Optimizing Creme, apply it to the hair for 25 to 35 minutes, and rinse and condition the hair. Superior Preference dye kits include Care Supreme Conditioner, which keeps hair soft and color bright between colorings.
In addition to Superior Preference, L'Oreal markets other dye collections, such as Excellence Creme, Excellence Age Perfect and Feria. L'Oreal's website also includes color charts for these lines. Excellence Creme promises superior gray coverage, while Feria delivers bolder, more intense color choices, such as Power Violet, Red Velvet and Cherry Crush.
L'Oreal recommends always doing a skin patch test 48 hours before coloring to check for allergies.