The OMO brand includes many styles of powdered laundry detergent, and each has a different ingredient list. The washing powders commonly include enzymes and surfactants, which actively break down stains and remove dirt, as well as building and bulking agents, product stabilizers, binders, dyes and fragrances.
Unilever manufactures OMO brand laundry detergents and distributes them throughout Europe, South America and Africa. The OMO product line includes concentrated and hypoallergenic powdered detergents and powdered detergents designed specifically for use with white or colored laundry. Unilever also makes specialty detergents with unique properties and fragrances that are distributed in select countries.
According to Unilever, the active detergent components in OMO powders sold in Europe are surfactants, such as sodium dodecylbenzenesulfonaten. Some OMO powders also contain lipase, amylase and other enzymes that help break down protein-based stains. Sodium compounds, such as sodium carbonate and sodium sulfate, are common building and bulking agents in these European formulations. These agents comprise most of the actual mass of the powder. Other binding agents, structurants and stabilizers, such as cellulose, sodium polyacrylate and tetrasodium etidronate, ensure that the components of the detergent remain well-mixed. Many of the European formulations also contain synthetic dyes and synthetic or naturally derived fragrances.