What Happened to Mr. Salty Pretzels?
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Mister Salty Pretzels were discontinued in the 1990s by Nabisco when they did not hit their sales target. The pretzel sticks and twists came in a blue, cereal-shaped box and were a favorite of consumers for roughly 30 years.
Kraft produces a “Handi-Snacks” version of Mister Salty pretzels that is found on the shelves of select grocers across the U.S. as of 2014. The product features individual lunch-size snack packs of shorter pretzel sticks and cheese dip. There is no word from Kraft on whether or not the success of the product could lead to a re-introduction of Mister Salty Pretzels.