Some ideas for pageant themes involve fairy tale, film or book characters. Pageants can also be themed around special events such as birthdays, awards shows or holidays. These themes tend to be successful because they are broad enough to allow a variety of interpretations.
When choosing a pageant theme, the ages of the contestants are taken into account. Younger contestants probably prefer to stick to simple, familiar themes, while older contestants might appreciate the creativity involved in planning for more unusual themes. The size of the pageant is another factor to consider. A pageant with many contestants should have a more general theme to prevent too much repetition in costumes.