What Are the Four Stages of Globalization?

What Are the Four Stages of Globalization?

The four stages of globalization are domestic marketing, export marketing, international/multinational marketing and global marketing, according to Zeepedia.com. Global marketing means a firm sells products and services in a majority of countries around the world, duplicating its national efforts in international subsidiaries.

Domestic marketing refers to companies that sell products and services only in the home country, which leads to vulnerability to sudden changes marked by foreign competition entering their home market. Export marketing refers to firms that fulfill orders from companies in foreign countries but typically only make the product in the home country. International and multinational marketing means a firm has taken a polycentric view and promotes its products and services in foreign countries, and even establishing foreign subsidiaries.