The Vogue title on the magazine cover is a modified version of Didot, a font licensed by Linotype. The sans-serif body text used on Vogue Magazine covers is Vogue AG, a custom font created for Vogue by Terminal Design Group.
The Vogue magazine logo has evolved over time, but it has consistently used fonts in the Didone style of typeface maker Firmin Didot. As of 2015, the style of sans-serif lettering used for the cover text was designed for Vogue magazine in 2004 by Terminal Design Group. The font design group has maintained a relationship with the magazine, updating the font style in 2007, 2009 and 2011.