What Is a Fashion Agent?
A fashion agent is someone who displays a designer’s collection in one of their showrooms during fashion week so that store buyers can make appointments to view it and place an order. They also frequently aid designers in public relations and press related tasks.
A fashion agent typically allows the designer the use of a personal or company showroom with the objective of making a commission from sale of the designer’s creations. To find a suitable fashion agent, most designers will first look at a portfolio of the agent’s previous work, the brands they have represented and for what duration of time.