Sociocultural factors are customs, lifestyles and values that characterize a society or group. Cultural aspects include concepts of beauty, education, language, law and politics, religion, social organizations, technology and material culture, values and attitudes. Social factors include reference groups, family, role and status in society, time and available resources. An understanding of sociocultural factors is crucial in developing marketing strategies for businesses or organizations seeking action from particular groups.Continue Reading
The average level of education in a community shapes the interests and sophistication of consumers. A high percentage of potential customers with some college education requires more details and explanations in promotional material. A business must decide whether advertising brochures should be printed in English alone or English and a second language such as Spanish. If women are the decision makers in this pool of potential customers, marketing strategies must be adjusted to appeal to feminine values and concerns.
Reference groups are family members and relatives, neighbors, friends and co-workers with whom individuals compare themselves and who serve as examples in buying habits. Awareness of the major reference groups, persons or family structures in a community is essential when targeting marketing campaigns toward them. Sociocultural factors such as disposable income are important in deciding whether potential customers are likely to buy luxury items or whether a marketing plan that emphasizes low cost and high value for necessities might be more successful.Learn more about Social Sciences
Because sociology is the study of human behavior in society, which is governed by values, in one sense sociology cannot be value-free. The goal of sociologists is to be value-neutral, meaning they do not bring their own prejudices to research.Full Answer >
The meaning of social ethics is a set of rules or guidelines, based around ethical choices and values, that society adheres to. Many of these rules are often unspoken and instead expected to be followed.Full Answer >
Television has impacted society by changing the way families spend their leisure time, by limiting the time people have for social interactions and by influencing the norms and values of society in both negative and positive ways. In modern society, there are more televisions in the average home than there are people. And this does not include other electronic devices upon which television shows and programming can be watched.Full Answer >
The main concepts of sociology include the history and theories to explain and predict human behavior and interaction; the symbols, values, norms and languages of cultures and society; and social interactions and social control. Class systems within cultures and groups are also a main concept of sociology.Full Answer >