Self-reference criterion occurred when the Vicks company wished to expand its product line to Germany. Based on research prior to introduction, the company discovered that in the German language, Vicks was equivalent to the sound of a slang word of a sexual nature. The name change to Wicks was acceptable and successful.Continue Reading
Self-reference criterion refers to the application of a cultural viewpoint to values held in another culture when designing strategies to use in a foreign market. Self-reference criterion is another way of expressing ethnocentrism. Identifying and addressing the cultural differences and measuring those differences from a viewpoint based on a foreign country's life experience and is essential to a successful business exchange.
Contracts are a common and accepted way of doing business in the United States. In Egypt, however, agreements are verbal, and a business contract offends a Muslim businessman by suggesting that his intentions are not honorable.
In 2010, Forbes magazine listed Cleveland as the most miserable city in which to live, especially in winter. This evaluation is an example of self-reference criterion based on the researcher's opinion and conceptions about life in that city. Based on weather-biased assumptions rather than in terms related to crime and unemployment, for example, Cleveland is most likely not at the top of a "most miserable places to live" list.Learn more about Cultures & Traditions
Incidents of women used for breeding purposes in history include breeding slaves for profit and labor in the United States and the Lebensborn breeding program in Nazi Germany between 1935 and 1945, but illegal baby-breeding farms currently exist, such as the one shut down in Thailand in 2011, as reported by the Huffington Post. Many instances of women being used for breeding purposes are perpetuated by profit or to expand the numbers in a race, religion, cult or slave ring.Full Answer >
According to Japanese Coolture, Japanese women painting their faces white is a reference to the geisha culture during the Heian era of Japan, which lasted from 794 to 1185 A.D. The white makeup originated in China during this time.Full Answer >
The term "cultural background" is a reference to any culture or subculture that an individual identifies as his or her heritage or background. Culture describes the beliefs, behaviors and traits of an ethnic, social or age demographic. Cultural background can also simply indicate a person’s nationality, even if they have no social ties or physical traits that identify with that group.Full Answer >
The word "Pom" was used to reference British people starting in 1912. The word is a shortened version of the word "pomegranate," which over the years had become a slang name for British immigrants.Full Answer >