Examples of persuasion include trying to get someone to purchase a product, attend an event, stop patronizing a business or start participating in an activity. Speakers attempt to persuade their audience by appealing to their emotions, using humor, instilling fear, or other tactics.
For example, if the speaker wants the audience to start performing monthly healthy checks, he or she may focus on the audience's fear of dying and leaving their family behind. If the goal is to get the audience to attend a community event, the speak can conjure images of happy times with family to reach the audience's emotional side. Advertising is a prominent example of persuasion, as its sole purpose is to convince customers to use a product or service.