Some examples of cognitive perspective are positive and negative reinforcement and self-actualization. Cognitive perspective, also known as cognitive psychology, focuses on learning-based aspects of behavior.
Cognitive perspective examines how people perceive, think, remember, problem solve and speak. Unlike behaviorists, cognitive psychologists assert that there are non-observable internal mental states, such as motivation and desire. They also believe that memory structures determine the perception and storage of information.
Cognitive psychology is a theoretical perspective and encompasses categorization, knowledge representation, memory and language. The most famous psychologists who studied cognitive perspective were Jean Piaget, Noam Chomsky, Lev Vygotsky and Jerome Bruner.