What Are Demographic Factors?

Demographic factors are personal characteristics are used to collect and evaluate data on people in a given population. Typical factors include age, gender, marital status, race, education, income and occupation. Governments use analysis of the demographics makeup in a population to plan strategies and ongoing public service programs.

Businesses also use demographic factors to segment an audience into smaller target markets. A company might focus its marketing efforts on 18- to 24-year-old women, for instance. Another business might target retired couples for a travel excursion. Additional demographic factors used for public and business assessments include religion, family size and occupation.

World View

9 of the Best Online Citation Generators for Academic Papers

History

The History of Independence Day in the U.S.

World View

This Year We’re Skipping the Fireworks, and Other 4th of July Safety Tips

History

Why Was the Declaration of Independence Written?

History

58 Years Later: What Was the Civil Rights Act of 1964?

History

Facts About the Louisiana Purchase That Might Surprise You