What Is Cross Cultural Management?

By Staff WriterLast Updated Mar 27, 2020 5:12:17 PM ET
Maryland GovPics/CC-BY 2.0

Cross cultural management involves managing work teams in ways that considers the differences in cultures, practices and preferences of consumers in a global or international business context. Many businesses have to learn to modify or adapt their approaches in order to compete on a level in fields no longer bound by physical geography with online interactions more common in business and other situations.