After COVID, Will We Ever Look for Deals on Gym Memberships Again?
When the COVID-19 pandemic broke out in the early months of 2020, traditional fitness facilities were among the first to take a hit. With safety precautions — like social distancing and shelter-in-place directives — sweeping the country, many gyms saw an overnight plunge in membership. While some exercise facilities were able to come up with creative ways to remain relevant during the pandemic, others were forced to shutter for good. With the COVID-19 vaccines offering a glimmer of hope, many fitness enthusiasts are wondering if the shift to at-home workouts and virtual exercise classes will last — or if they’ll need to renew that traditional gym membership. With this in mind, we’re taking a closer look at how the COVID-19 pandemic has changed the world of fitness.