Contemporary fashion resembles the clothes that designers put on their runways. These are clothes that are often popular for one season and then designers replace them with new fashions that better reflect the fashion market.
Those who gravitate toward contemporary fashion tend to be very fashion aware and they are more adventurous with their clothing options. While this type of clothing is very popular on the runway, there are often similar styles available at various retailers throughout the country. These tend to be more affordable than the runway designs so that more people are able to afford them on a more modest budget.