The Impact & Importance of Communication in Society

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Communication happens all around us. Whether it’s direct, silent, subliminal, visual, or any other method, communication creates an impact. Without it, it would be very difficult to accomplish anything. 

Here, we’ll go in-depth on everything you need to know about why communication matters and how it differs around the world. We’ll also look at the impact of communication in the world and explore different communication vehicles.

Impact of Communication in the World

Communication profoundly impacts people on a global scale by bringing everyone together. People may not speak the language of another culture, or communicate verbally, but gestures, visual queues, body language, sign language, and other communication methods can also be used to connect with others. Additionally, communication has also been positively impacted by new technological advancements, which allow folks to communicate despite language barriers. 

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Communication is essential when it comes to creating a connection with others. Without a connection to others, people may struggle, experience depression or feel a lack of belonging. Not to mention, it would be difficult to get our needs met if we couldn’t express ourselves, verbally, visually or otherwise, to those around us. 

Why Is Communication Important to Society?

Communication educates people all around the world and is essential to the cognitive development of society as a whole. Although people may know different ways of communicating with each other, the goal is always the same — to express oneself and to gain knowledge.

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Imagine a world without communication. For kids, this would mean they wouldn’t be able to express how they’re feeling. For adults, a sudden lack of communication would mean a lack of understanding of what’s happening around them. Without communication, you wouldn’t be able to work in a collaborative environment or discuss ideas with those around you. 

Effects of Globalization to Communication

We’ve already briefly touched on how people communicate with those that live on the other side of the world, but let’s look at it through a wider picture. Globalization and global communication have developed rapidly over the years and have completely removed many barriers when it comes to verbal communication in particular. 

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In addition, many places have economically benefited from global communication through being exposed to new business opportunities around the world. Communication such as remote video calling and chatting with co-workers through Zoom or other chat-focused software has enabled people from around the world to attain remote work, for example, making certain jobs more accessible. 

Different Types of Communication Styles

It’s important to note that communication styles differ from types of communication. Types of communication include verbal, non-verbal, written, listening, and visual. 

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A person can have different communication styles within each type of communication. These styles include:

  • Assertive: These communicators use open and expressive dialogue to connect with other people. This is considered the healthiest communication style of the four.
  • Aggressive: These communicators frequently have poor listening skills, talk over people, and they tend to make every subject about themselves.
  • Passive: This type of communicator doesn’t express themselves well and often lets other people navigate the conversation.
  • Passive-aggressive: This type of communication isn’t as visible as the others, as it may happen in subtle forms and hints, often showing true feelings or intentions under the surface.

Common Communication Vehicles

In contemporary Western society, we often think of communication in terms of language — expressing ourselves verbally with words. However, there are other means of communication  that are just as essential and expressive. And, even if you are relying on words, there are also other channels of communication that supplement what you’re saying. That is, facial expressions, body language, voice, verbal style, and verbal content all play a role in how you communicate. 

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Without a doubt, all of the above can drive conversations in a certain way. You may notice that you can’t communicate with an aggressive communicator the same way that you can with an assertive communicator. In terms of body language, crossed arms, for example, can silently communicate someone’s unease, while someone who gestures with their hands while talking might come across as more engaged. 

Tips for Effective Communication

First of all, you should strive to be an assertive communicator who listens and reacts appropriately. Furthermore, you should pay attention to the non-verbal signs you’re communicating, so that you’ll be more aware of how you’re delivering your whole message. 

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Don’t forget about your own body language. If you want to express an openness, try not to cross your arms, for example. Simple changes can make a world of difference when it comes to how your message is perceived. Of course, being an effective communicator requires plenty of practice and skill, but committing yourself to communicate the best you can will benefit your relationships in the long run.

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