Clairol.com displays several charts of hair color shades for Natural Instincts, its ammonia-free hair color line. Shade families are broken down by product type (Liquid Shades, Creme Shades, Brass Free and Crema Keratina) and can be viewed as color swatches or by box covers.
A comprehensive shade converter chart can also be found on Clairol.com, allowing users to compare the colors across Clairol's product lines. Clairol.com also provides users an opportunity to see what their hair color will look like when using a particular product by showing a starting color and resulting color comparison for each of its Natural Instincts shades.
