Can You Use Clorox to Purify Water in an Emergency?

Clorox bleach can be safely used to purify water in the event of an emergency. Clorox recommends adding 2 drops of bleach to 1 quart of water or 8 drops of bleach to 1 gallon of water. Clorox warns that only regular bleach is suitable for purifying water; scented bleaches are not safe for water purification.