One major advantage of printed communication is that it provides a lasting record of the messages sent for future reference. This form of communication allows the recipient to spend plenty of time to review the message and provide a suitable feedback. Written communication is more specific and clear.
Printed communication helps in defining appropriate principle, rules and policies governing the running of a company. It is useful when it comes to delegating responsibilities. Unlike word of mouth, printed communication allows the person taking over responsibilities to refer to the document. At the same time, it acts as proof and an accounting document. Printed communication is considered more formal and helps to enhance the image of the company. Similarly, in case of a court proceeding, printed communication is provided as valid records. Printed communication enhances follow up. For instance a memo posted on a company’s notice board acts as a reminder of an event or meeting.
Printed communication includes any form of interaction that relies on the written word. It is one of the most principal modes of communication alongside oral or spoken communication. Printed communication is often popular in business environment. Examples of this type of communication include memos, bulletins, reports, employee manuals and job descriptions. Other printed documents include letters, proposals and contracts. Alternative forms of communication include electronic mail and Internet websites.