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What are some advantages of primary research?

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Quick Answer

Some advantages associated with primary research include efficient spending for information, greater control and the fact that this type of research is specific and the information is exclusive. Some disadvantages include high costs, longer time frames to implement and that this research may not be feasible under certain circumstances.

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Full Answer

Primary research is basically research that a person or organization carries out on its own. It may include things like surveys, observations and interviews. Below are a few advantages of primary research.

  • Specific data - this form of research enables the individual or organization to get specific feedback regarding pertinent issues affecting them. Since the information is specific to issues, effective solutions can easily be formulated within a short period of time.
  • Exclusivity of information - primary research ensures that the researcher has exclusive details about the findings of the survey, interview or observation. This can help the research come up with strategies that will make it possible to have an edge over competitors.
  • Greater control - since the individual or organization is responsible for planning and paying for the research, they are able to have greater control over what is researched. They pick areas of interest and control the timelines.
  • Efficient spending - instead of paying for information that may be irrelevant, a researcher is able to budget for specific details only.
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