There is no Adidas in Greek mythology; the name comes from the name of the company's founder, Adolf Dassler. It is a combination of his nickname "Adi" and the first three letters of his last name, "Das." Adidas was founded on August 18, 1949.
Adi Dassler established his first sports company in 1924 in Bavaria, Germany. Twenty-five years later, he registered Adi Dassler adidas Sportschuhfabrik, a company with 47 employees, in Herzogenaurach. Along with his company, he registered a show with a 3-stripe design. This design would go on to become a recognizable feature of the Adidas brand. The Dassler family remained a part of Adidas until the death of Horst Dassler in 1987.
