Purina Weight Circles program is designed to aid animal shelters and provide rewards for consumers. Consumers who purchase specially marked bags of Purina dog and cat food that contain weight circles can cut them out and send them to a participating shelter.
A volunteer tallies the circles and sends them to Purina for a minimum of 250 points each time. Each shelter has collected points that can be used as a voucher for food and vet care.
Consumers can also benefit by collecting weight circles, earn points and redeem them for Purina Pro Club rewards that include checks toward future Purina food purchases, Purina logo apparel and merchandise and gift certificates. PurinaProClub.com hosts a weight circle claim form that can be printed or downloaded.