How to Write a Business Project Synopsis
Project management is a tool used to achieve business objectives. Typically, a project management plan will include a project synopsis.
The Purpose of a Project Synopsis
Project management may be used for a variety of projects including business, volunteer, or research. A project synopsis, or summary, is an outline of the major points of a project plan. One would write a project synopsis either prior to the onset of a project as a proposal for approval or at the end of a project as a report of activities and successes. Therefore a project synopsis is developed for a specific audience.
The Elements of a Strong Project Synopsis
A project synopsis is used to explain the project's importance to its readers. It should focus on specific outcomes and findings, highlighting any outcomes that may affect the audience. Even though a project plan may be used for different things, the project synopsis should include specific elements. These elements include the project name or title, the aims or objectives of the project, the project team (or proposed team if a proposal), completion date and overview of the project in its entirety, according to the Project Management Institute. A simple rule to remember is that the project synopsis includes who, what, when, where and why. Write to save the reader time but give enough detail that the reader can clearly see the project.
The Characteristics of a Strong Project Synopsis
Like any other piece of writing, a project synopsis has a target audience. Make sure the synopsis is written to gain what is wanted from the target audience. Often a business project may be competing for business resources, thus it's important to keep it easy to read and include relevant points such as how the project can positively impact the business or stakeholders. A strong project synopsis will be concise and clearly written. Keep it short and begin with the desired or achieved outcome, also prioritize the synopsis, as recommended by Wisecontent, a network of recruiting professionals. A means to prioritize the synopsis is to think of the main objective. Is it to save money? Lead with the dollar savings. Is the project appealing because it can achieve a business objective within a short period of time? Lead with a timeline or schedule. Is it intended for company growth? Lead with potential or anticipated revenues upon completion. Wisecontent also recommends that the language used be simple to appeal to readers who may not be familiar with project or industry jargon and also to break up the concise project synopsis into short paragraphs for better readability.
The synopsis should be error-free and professional, ensuring that spacing and formatting is in alignment and there are no spelling errors or typos. Key items, such as the title or objectives, can be formatted in a different font, italicized, bolded, underlined or even formatted in different colors. This variation not only keeps the project synopsis more readable, but also it can assist in grabbing the attention of the reader.