What Is the Vision Statement of Nestle?
Nestlé's vision is "to be a leading, competitive, nutrition, health and wellness company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products."
The Nestlé web site includes both a "mission statement" and a "vision and values" statement. Although the company is known for Nestlé Crunch chocolate bars and other snack foods, these statements emphasize nutrition, wellness, and good corporate citizenship.
The Swiss company's "vision and values" statement is quoted above. Its "mission statement" is: "Nestlé is...the world's leading nutrition, health and wellness company. Our mission of 'Good Food, Good Life' is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night."
These statements reflect the company's long-term business strategy. In keeping with its claimed commitment to nutrition, Nestlé has invested in scientific research on nutritional aspects of the kinds of products it sells. For example, it has studied the effects of chocolate on metabolism and gut bacteria. The Economist describes this as a potentially risky strategy; by investing in research and development, the company is "playing a long game," in contrast to the short-term strategies of some of its competitors.
Nestlé has also made an effort to practice "corporate citizenship." It has been involved in a number of efforts to promote good agricultural and environmental practices, such as the World Cocoa Foundation, which is "committed to creating a sustainable cocoa economy by putting farmers first - promoting agricultural and environmental stewardship, and strengthening development in cocoa-growing communities."