Top 5 USPS EDDM Size Requirements Every Marketer Should Know
Every marketer looking to leverage the power of direct mail should be familiar with USPS EDDM size requirements. Every Door Direct Mail (EDDM) allows businesses to reach local customers efficiently, but understanding the size specifications is crucial for successful campaigns. In this article, we’ll explore the top five size requirements you need to know for EDDM to ensure your marketing materials get delivered without a hitch.
Minimum and Maximum Dimensions
The USPS mandates that EDDM mail pieces must fall within specific size limits. The minimum size is 6-1/8 inches in height and 10-1/2 inches in length, while the maximum size cannot exceed 12 inches in height and 15 inches in length. Staying within these dimensions ensures your mail piece qualifies for EDDM pricing and can be processed efficiently by postal equipment.
Thickness Requirements
In addition to length and height, thickness plays a vital role. Your mail piece must be at least 0.007 inches thick but no more than 0.016 inches thick (roughly equivalent to a standard postcard). This thickness range allows the USPS machinery to handle your mail correctly without causing jams or damage.
Weight Limitations
EDDM pieces have weight restrictions as well; they cannot weigh more than 3.3 ounces per piece. Exceeding this weight may disqualify your mail from EDDM rates and result in additional postage charges or delays.
Uniform Size Within Each Mailing Bundle
USPS requires that all pieces within a single bundle are uniform in size — meaning every mailer in that batch must adhere consistently to one set of dimensions and weight specifications. Mixing sizes can cause processing delays or rejection at the post office, so make sure your batch is uniform before submission.
Orientation and Address Placement Guidelines
While not strictly a size requirement, it’s important that your address block fits within a designated area on one side of your mail piece measuring about 4-1/4 by 6 inches for automated processing compliance. Proper placement ensures smooth delivery by USPS carriers without processing issues related to improper addressing or orientation.
Understanding these top five USPS EDDM size requirements will help marketers design effective direct mail campaigns that meet postal standards while maximizing reach and cost efficiency. By adhering to these guidelines, you ensure seamless processing through USPS channels, allowing your promotional messages to connect with local customers effortlessly.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
