What Is Taco Bell’s Mission Statement?

Mike Mozart/CC-BY-2.0

Taco Bell’s full mission statement is “We take pride in making the best Mexican style fast food providing fast, friendly, & accurate service. We are the employer of choice offering team members’ opportunities for growth, advancement, & rewarding careers in a fun, safe working environment. We are accountable for profitability in everything we do, providing our shareholders with value growth.”

Taco Bell is owned by Yum! Brands, which purchased the company from its creator, Glen Bell. Yum! Brands also owns KFC and Pizza Hut. The creator of Taco Bell, Glen Bell, had a personal mission along with many philosophies about food, people and business that contributed to the early success of Taco Bell. On the company’s website, a quote from Glen Bell states “You create the person you become.”

Bell grew up poor, and he had worked since he was very young to help support his family. In 1943, he was deployed overseas as a Marine, where he honed the skills of purchasing, cooking and managing food to be served to the masses. Given the opportunity to go into business for himself, Glen Bell thought it was important to bring good food to hard-working Americans on a budget and started out selling burgers, a business he funded by selling his sister’s refrigerator. The endeavor thrived, and the successful businessman later revolutionized the fast-food market in the 1950’s by selling the very first fast-food taco. In the 1960’s, Glen Bell decided the architecture of his restaurant needed a more authentic feel and commissioned an architect to revamp the company’s look by designing the mission-style aesthetic that most Taco Bells across the globe still sport today. Taco Bell now has over 6,000 restaurants across the United States.