Strategic issues refer to important aspects that require attention in order to achieve the business goals of a company. Strategic issues require careful decisions and clarifications to resolve, and have a critical impact on the performance of a business, according to Thomas Ambler of Center for Simplified Strategic Planning. They include the organizational structure, products, marketing, human resource management, customer service, resource management, strategic partnerships, business models and strategic management.
In today’s highly competitive business environment, success depends on a strong business strategy. Business managers and their employees should invest in quality customer care, and ensure customer satisfaction by offering a variety of the right products. According to Bob Evans, a business analyst at Forbes, business managers should undertake business transformations to cope with emerging market needs, including organizational restructuring. Today’s business environment is customer-driven; hence, companies must prioritize quality customer care to ensure client satisfaction.
Other strategic issues such as marketing, human resources management, product development and strategic alliances should be resolved in line with specific business goals. Failure to resolve these strategic issues hurts business operations, leading to losses. The management is charged with the responsibility of making decisions and issuing guidelines for the subordinate staff to avoid confusions and enhance productivity.