Walmart, Target and Wegmans sell Diet Rite Pure Zero Cola, as of 2015. Diet Rite Pure Zero is available in six varieties, including cola, cherry cola, red raspberry, tangerine and white grape. The soda has no calories, caffeine, fat, sodium or carbohydrates.
Diet Rite, originally produced by the Royal Crown Company in 1958, was the first diet soda soft drink. The Dr Pepper Snapple Group now owns and distributes the brand. The original formula for the soft drink contained cyclamate until the FDA banned its use in 1969; the company substituted the ingredient for saccharin. In 1987, the company replaced saccharin with NutriSweet and aspartame, eliminating caffeine in the soda. In 2000, the company replaced aspartame with sucralose and acesulfame potassium, making Diet Rite the first diet soda without aspartame or saccharin in the United States.
In the 1990s, the distributor introduced fruit-flavored Diet Rite. In 2005, the name of the soda became Diet Rite Pure Zero.
DPSGProductFacts.com provides a product locator, including a phone number to call to find a local retailer. Other Dr Pepper Snapple Group products include A&W root beer, Canada Dry ginger ale, Country Time lemonade, Hawaiian Punch and Yoo-Hoo.
Ingredients in Diet Rite Pure Zero Cola include carbonated water, caramel coloring, citric and phosphoric acids and sucralose. It also contains the preservative benzoate, acesfulame potassium, potassium citrate, acacia gum and natural flavors.