What Is Starbucks’ Market Share Globally and in the United States?
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Starbucks has an approximate 33 percent share of the U.S. market and a 1 percent share of the global market, according to SeekingAlpha.com. The analyst group IBISWorld confirms the national figure, putting the U.S. percent share at 32.6.
The company has 11,000 stores in America alone, where it sells 8.2 million cups of coffee daily, as reported by The Boston Globe. It plans to expand to 20,000 stores worldwide by the end of 2014, with China slated to become its second largest market.
The coffee giant is branching out into the tea market as well and is committed to attaining profitability in Europe as it deepens its connection with customers around the globe through mobile payment platforms and social and digital media.
