What Are Starbucks’ Goals and Objectives?

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Starbucks has developed a mission statement that includes cultural development, innovation, high performance and accountability as elements of the company’s values. The corporate mission statement defines the company’s goals.

Starbucks’ mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” The company aims to meet this goal through the development of a culture that embraces acceptance and is supportive of personal growth. As stated in the company’s values, personal growth occurs through challenge and grows the company as well. This goal of acceptance extends into the company’s diversity and accessibility policies. Company leaders are developed to lead multicultural teams of individuals with diverse perspectives and insights that ensure company growth and improved service delivery for customers. The company seeks to grow relationships with a diverse network of suppliers through strategic community relationship-building.

Starbucks also strives to be open and genuine in its interactions with suppliers, employees and customers. This is reflected in the company mission to drive performance without sacrificing individual and corporate humanity. The company practices this value through its community-building policies, which spur area development through investment. Starbucks values delivering the very best service and accepting responsibility when expectations are not met.