A spider diagram is a visual way of organizing information in which concepts are laid out as two-dimensional branches from an overriding concept and supporting details are added to the individual branches. Spider diagrams get their name because the branches from the main concept resemble the legs of a spider.Continue Reading
Spider diagrams may be more or less elaborate, utilizing color, pictures and different typefaces to present different levels of information and their relative importance. Some spider diagrams contain many interconnecting branches, while others use extensive subheadings confined to four or fewer main branches.
Spider diagrams may be used as outlines for written compositions, as a way of organizing study notes for classes, or to brainstorm new ideas. Since the information on a spider map is displayed in a nonlinear way, finding pertinent details is faster than reading through the contents of a list.Learn more about Marketing & Sales
According to AllBusiness.com, a marketing concept is a philosophy used by businesses that focuses on satisfying the needs of consumers instead of the needs of the company. A marketing concept uses customer satisfaction to determine whether a product or service is successful.Full Answer >
The total product concept is how companies and salespeople can analyze a product and market and sell it more effectively. The concept delineates a product using the following four dimensions: the generic, the expected, the augmented and the potential product dimension.Full Answer >
Tips for composing a list of survey questions include identifying the purpose of the survey, focusing on a specific subject or concept, keeping the questions simple and direct, and offering clear examples to illustrate points when necessary. The questions should also feature a small number of options that do not overlap and focus on a single subject rather than combining multiple topics.Full Answer >
Some basic marketing terms are "marketing concept," "marketing mix" and "market segmentation." Marketing concept is the idea that a company should find out what the customer needs and base product development on that. A marketing mix is a way to make marketing decisions based on "the four P's": product, promotion, place and price. Market segmentation is the practice of dividing customers into groups that share demographics and preferences in order to target the best-fitting products to each group.Full Answer >