What Is SONIC Drive-In’s Mission Statement?
While SONIC Drive-In doesn’t have an official mission statement, its vision is to become America’s most loved restaurant brand, according to the company website. The chain lists core values of respect for everyone that is touched by the SONIC brand, importance of relationships as a way of life and the power of the entrepreneurial spirit and the individual.
Another of the restaurant’s core values is to do things different, better and special to delight and surprise its customers. The name SONIC is derived from the restaurant’s original slogan, which is “Service at the Speed of Sound. Its vision statement has remained unchanged since it was founded in 1953, notes SONIC’s website.