As of 2014, Volkswagen's current slogan is "Das Auto," which means "The Car" in German. The car company launched this new slogan in 2007 at the Frankfurt Motor Show.
Prior to 2007, Volkswagen's slogan was "Aus Liebe zum Automobil," which translates to "For the love of the automobile." According the Automotive News, Volkswagen's new slogan is more effective than its old one because it translates to roughly the same meaning in many of the world's languages. Volkswagen has become known for its clever advertising slogans, starting with its 1959 slogan "Think Small," which was made to sell the company's small Beetle at a time when big cars were popular. Another more recent Volkswagen slogan is "Drivers Wanted."