What Is “What’s in Your Wallet”?

“What’s in your wallet?” is a popular tagline from an advertising campaign for Capital One. Capital One is a bank holding company that specializes in credit cards and loans. The tagline is most often used in association with the company’s credit card products.

Capital One was incorporated in 1994 and has its headquarters in Richmond, Virginia. It was founded by Nigel Morris and Richard Fairbank. Fairbank is the current president, chairman and chief executive officer as of December of 2014.

The company has a successful ad campaign for its credit card line, touting the phrase “What’s in your wallet?” to catch the attention of potential customers. In 2012, some Capital One credit card holders may have found a bit more cash in their wallets. Two million customers were refunded a total lump sum of $150 million that year. This was in answer to a lawsuit regarding accusations of deceptive marketing practices on behalf of the company.

Despite the lawsuit, Capital One has had continued success. In 2013, the company showed a revenue of $24.176 billion and a total net income of $4.159 billion, both of which were increases over the previous year. As of May 2014, Capital One employs approximately 41,000 people and has divisions in both Canada and the United Kingdom.