The employees in the marketing department of an organization are responsible for communicating to customers or clients why they need to purchase the goods or services offered. Marketing relays information to customers or clients and helps establish the overall image of the brand.Continue Reading
One of the marketing department's biggest jobs is advertising. It comes up with ideas for commercials, billboards, print ads and other advertisements to inform potential customers about the product and its benefits. Once a customer learns about the company, it is the job of the marketing department to ensure that the company receives repeat business from this customer through solidifying the brand image.
Packaging and shipping also fall under the realm of marketing. The packaging of a product helps tell customers about the product inside, and shipping packaging reinforces the brand image to customers so that they remember to return to the company with repeat business.
Sales is another large aspect of the marketing department in a company. The marketing department works with the sales teams to come up with sales tactics and strategies that entice customers and clients to purchase goods and services. It also comes up with incentives for the sales department to use to turn first-time customers into loyal customers.Learn more about Marketing & Sales
Different ways to utilize phone lists for marketing purposes include creating a list of potential clients to contact with special offers, cold calling members of a list to make a sales pitch, informing existing customers about current promotions or special offers, and conducting research surveys. In all cases, the business must ensure compliance with local and federal telemarketing laws.Full Answer >
Some examples of relationship marketing are sending birthday cards to clients, offering reward plans to customers and creating web pages and forums for clients to find the answers to their questions and to become better informed. Making a change based on customer requests is also a relationship marketing technique.Full Answer >
According to KnowThis.com, the role of marketing is to develop satisfying relationships that benefit both the customer and the organization. Marketing is also responsible for the majority of tasks that bring in revenue and profits to an organization.Full Answer >
A marketing philosophy is a foundational idea that becomes a part of all of the work that a marketing department accomplishes for a company or organization. In general terms, most marketing philosophies center around finding new customers to view their products and services, so a marketing department or firm aims toward that end.Full Answer >