What is the role of advertising?
Quick Answer
The role of advertising in a business allows potential customers to make a somewhat informed decision on the products or services that they choose to use. Companies use advertising to highlight the benefits of everything they provide.
Continue Reading
Full Answer
Advertising is a simple glance into the purpose of the business. It gives potential customers an idea of who the company is, what they do and what they provide to their customers. Good advertising will be able to convey a message in a few simple words with catchy lettering and colors. Advertising is often not intended to give customers a detailed look at the way a business functions and operates. There are people who are specifically trained in advertising that will be able to help businesses have a better ad campaign that allows customers to become more drawn toward the company.
Public relations is often used in combination with advertising to ensure that customers are able to get all of the information possible on a particular business. Public relations companies work to give customers positive information about a product or company while providing them with information on the industry standards. Public relations companies often work closely with advertising companies to ensure that the public image of a specific company is consistent.
Learn more about AdvertisingRelated Questions
-
Q:
Why is advertising beneficial?
A: Of all the forms of marketing communication, advertising offers a business the most control over the format, timing and placement of a message. This contro... Full Answer >Filed Under: -
Q:
What are the pros and cons of advertising?
A: Relative to public relations and other forms of marketing communication, advertising offers a business greater control of its messages and the ability to a... Full Answer >Filed Under: -
Q:
What is the importance of advertising?
A: The importance of advertising is threefold: it helps consumers compare products and services, it allows businesses to retain existing customers and win new... Full Answer >Filed Under: -
Q:
What is marketing mix?
A: Marketing mix is a marketing technique that focuses on the four different choices that a business looks at when determining its plan to market products to ... Full Answer >Filed Under:
You May Also Like
-
Q:
What are some popular places to post ads?
-
Q:
What does a search engine advertising expert do?
-
Q:
What role do valence electrons play in covalent bonding?
-
Q:
How does Internet advertising work?
-
Q:
What are some good places to advertise for free?
-
Q:
What role does the Texas Department of Human Services have?
