Q:
What Is the Rokeach Value Survey?
A:
Quick Answer
The Rokeach Values Survey (RVS) was developed by Milton Rokeach in 1973. Its purpose is to measure an individual's values as they relate to the world of work.
Continue ReadingFull Answer
The inventory measures 18 terminal values or end states, such as happiness, social recognition and an exciting life, and 18 instrumental values, such as logic, imagination and honesty. The individual is asked to rank these values in order of personal importance. While the Rokeach Values Survey was originally developed for use in career counseling settings, it has also been used in consumer research applications to assess the extent to which personal values influence the behaviors of different consumer groups.
Learn more about Marketing & SalesSources:
Related Questions
-
Q:
How Can You Learn About Consumer Buying Habits?
A: Information about consumer buying habits is in the consumer expenditure survey. The federal survey includes consumer characteristics, income and expenditur... Full Answer >Filed Under: -
Q:
What Are Some Basic Survey Questions?
A: Basic questions for a marketing and sales survey may include demographic information about the person taking the survey, such as ethnicity, age or househol... Full Answer >Filed Under: -
Q:
What Is a Free Customer Survey?
A: A free customer survey is a survey issued by business to determine customer satisfaction and assess ways in which the business can improve. It provides a w... Full Answer >Filed Under: -
Q:
What Are Some Tips for Composing a List of Survey Questions?
A: Tips for composing a list of survey questions include identifying the purpose of the survey, focusing on a specific subject or concept, keeping the questio... Full Answer >Filed Under:
