Q:
What is the Rokeach Value Survey?
A:
Quick Answer
The Rokeach Values Survey (RVS) was developed by Milton Rokeach in 1973. Its purpose is to measure an individual's values as they relate to the world of work.
Continue ReadingFull Answer
The inventory measures 18 terminal values or end states, such as happiness, social recognition and an exciting life, and 18 instrumental values, such as logic, imagination and honesty. The individual is asked to rank these values in order of personal importance. While the Rokeach Values Survey was originally developed for use in career counseling settings, it has also been used in consumer research applications to assess the extent to which personal values influence the behaviors of different consumer groups.
Learn more about Marketing & SalesSources:
Related Questions
-
Q:
What are some tips for composing a list of survey questions?
A: Tips for composing a list of survey questions include identifying the purpose of the survey, focusing on a specific subject or concept, keeping the questio... Full Answer >Filed Under: -
Q:
What is a free customer survey?
A: A free customer survey is a survey issued by business to determine customer satisfaction and assess ways in which the business can improve. It provides a w... Full Answer >Filed Under: -
Q:
Is Panda a good survey platform?
A: Panda is a good survey platform, according to Reviewopedia.com. The surveys are linked to companies which want to have their products and services tested b... Full Answer >Filed Under: -
Q:
How can customers participate in Orchard Supply Hardware surveys?
A: Orchard Supply Hardware includes an invitation on its receipts for customers to take an online survey. To access the survey, a customer visits the listed w... Full Answer >Filed Under:
You May Also Like
-
Q:
What are some different types of tabletop display stands?
-
Q:
What are the types of e-marketing?
-
Q:
What are the advantages and disadvantages of sponsorship?
-
Q:
What are the objectives of marketing channels?
-
Q:
What are some best practices/tips on how to apply social selling in a B2B environment?
-
Q:
Does Interlink allow the user to receive cash back from a merchant?
